The Finger Licker

We recently developed the full brand guidelines for The Finger Licker, a catering truck specialising in smoking BBQ meats based in the UK. This process involved defining brand's mission and values to capture its unique identity. I established a cohesive visual identity including a logo, colour palette, and typography that resonate with BBQ enthusiasts. The guidelines ensure consistent application across all marketing materials, helping to create a strong and memorable brand presence in the catering industry.